Meet D’Lumin: The Sister Brand Of BMNL Beauty
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Introducing D’Lumin: The Sister Brand Of BMNL Beauty
PROFESSIONAL BEAUTY AND DIY BEAUTY, UNDER ONE VISION
At BMNL Beauty, we've always believed that beauty should fit into your life, not the other way around.
That's why we built BMNL around convenient beauty services that come to you. From mobile lash extensions and nails to brows and other beauty treatments, our goal has always been to make professional beauty more accessible, personal and convenient.
But we also know that sometimes you don't want to book an appointment.
Sometimes you want to do your beauty yourself.
You might want to refresh your lashes before heading out for the evening, get ready for a weekend away, create your own look at home or simply have the freedom to decide when and how you want to wear your lashes.
That's where D’Lumin comes in.
D’Lumin is the sister brand of BMNL Beauty, created specifically for at-home DIY lashes.
While BMNL brings professional beauty services directly to you, D’Lumin gives you the freedom to create your own lash look at home.
Two brands. One beauty philosophy.
MEET D’LUMIN
YOUR LASHES. YOUR TIME. YOUR WAY.
D’Lumin was created from a simple idea:
What if creating beautiful lashes at home could feel more refined, customizable and convenient?
Traditional strip lashes give you one complete design. Professional lash extensions provide a highly customized salon experience.
DIY cluster lashes sit somewhere in between.
They allow you to work with individual lash sections and build your preferred look yourself.
You can choose where you want more length, where you want more fullness and how dramatic you want your finished result to be.
D’Lumin was created to make that experience feel simple, polished and elevated.
The collection currently includes D’Lumin DIY Lash Starter Kits and D’Lumin Lash Refills, with styles ranging from soft, wispy definition to fuller, more dramatic volume.
WHY DID BMNL CREATE A SISTER BRAND?
BECAUSE BEAUTY DOESN'T HAVE ONE RIGHT WAY.
BMNL Beauty was built around professional mobile beauty.
Our clients love the convenience of having a trained beauty professional come to their home, hotel or other suitable location instead of having to travel to a salon.
But through our experience in the beauty industry, we also saw something else.
People want more flexibility.
Some clients love having their lashes professionally applied.
Others want to learn how to create their own look.
Some weeks you might want a full professional lash appointment.
Other times, you might simply want to refresh your lashes yourself at home.
We didn't want beauty to be an either-or decision.
That's why D’Lumin exists.
BMNL is for when you want the professional experience brought to you.
D’Lumin is for when you want to create the experience yourself.
BMNL BEAUTY + D’LUMIN
TWO SIDES OF AT-HOME BEAUTY
Although BMNL and D’Lumin are separate brands, they share the same focus on convenience, quality and making beauty easier to fit into everyday life.
BMNL BEAUTY
BMNL Beauty provides professional mobile beauty services, including lash extensions, nails, brows and other treatments depending on your location.
Instead of travelling to a salon, your beauty appointment can come to you.
It's beauty designed around your schedule.
D’LUMIN
D’Lumin focuses on DIY lashes designed for at-home application.
Instead of booking a lash appointment, you can create your own lash look when you want it.
It's beauty designed around your independence.
ONE BEAUTY PHILOSOPHY
Different approach.
Different experience.
Same belief that beauty should work around you.
DISCOVER THE D’LUMIN DIY LASH STARTER KIT
EVERYTHING YOU NEED TO BEGIN
If you're new to DIY lashes, the D’Lumin DIY Lash Starter Kit is the easiest place to begin.
The Starter Kit is designed to bring together the essential products and tools needed to start creating your own lash looks at home.
Rather than purchasing individual products and trying to work out what you need, a complete DIY lash kit gives you a simple starting point.
It's designed for women who want the flexibility of at-home lashes without having to commit to a professional appointment every time they want to refresh their look.
Whether you're interested in trying DIY cluster lashes for the first time or simply want another option for your beauty routine, the D’Lumin Starter Kit gives you the foundation to begin.
KEEP YOUR LOOK GOING WITH D’LUMIN REFILLS
YOUR FAVOURITE LASHES, REPLENISHED
Once you've found your favourite D’Lumin style, you don't need to purchase another complete Starter Kit every time you need more lashes.
That's where D’Lumin Lash Refills come in.
The refill collection currently includes two signature styles:
HYBRID
Soft. Wispy. Effortless.
Hybrid is designed for softer definition and a naturally enhanced appearance.
It's a versatile option for everyday beauty when you want your lashes to look polished without feeling overly dramatic.
MEGA VOLUME
Full. Defined. Glamorous.
Mega Volume is designed for a fuller, bolder lash appearance.
Choose it when you want additional definition, intensity and a more noticeable glamorous finish.
Both styles use handmade synthetic Korean PBT lash clusters with curated mixed lengths and a C Curl.
New D’Lumin refill trays arrive pre-glued for their first application.
DIY LASHES FOR BUSY WOMEN
BEAUTY THAT FITS YOUR SCHEDULE
One of the biggest advantages of DIY lashes is flexibility.
You don't have to wait for a free afternoon to visit a salon.
You don't have to travel across town.
And you don't have to coordinate your beauty appointment around someone else's availability.
With a DIY lash kit at home, you can choose when you want to create your look.
That can be especially convenient before:
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Date nights
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Birthdays
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Girls' nights
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Holidays
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Weekend trips
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Weddings
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Photoshoots
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Special events
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Work functions
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Everyday beauty
DIY lashes can become another part of your personal beauty routine, alongside your skincare, makeup, nails and hair.
And because you control the application, you can adjust your look depending on the occasion.
DIY LASHES OR PROFESSIONAL LASH EXTENSIONS?
YOU DON'T HAVE TO CHOOSE ONE FOREVER
One of the things we love about having both BMNL and D’Lumin is that you can choose the beauty experience that works for you.
If you want a completely hands-off experience and a customized professional lash design, BMNL mobile lash extensions may be the right option.
A trained lash technician can come to you and create a look based on your preferences, eye shape and desired level of fullness.
But if you enjoy doing your own beauty and want the flexibility to create your lashes at home, D’Lumin DIY lashes offer another option.
And there's nothing stopping you from enjoying both.
You might choose professional lash extensions for a special occasion and DIY lashes at home at other times.
Your beauty routine can change with your schedule.
FROM PROFESSIONAL BEAUTY TO DIY BEAUTY
THE STORY BEHIND THE SISTER BRAND
D’Lumin wasn't created to move BMNL away from professional beauty.
It was created to expand what we could offer.
BMNL began with a simple concept:
Why should you have to travel to beauty services when beauty can come to you?
D’Lumin takes that idea one step further:
Why shouldn't you be able to create beautiful lashes yourself when you want to?
That distinction is at the heart of the two brands.
BMNL brings the professional to you.
D’Lumin puts the beauty routine in your hands.
Both are about convenience.
Both are about flexibility.
And both are designed for people who want beauty to fit naturally into their lives.
WHY D’LUMIN IS DIFFERENT
DESIGNED WITH THE BMNL BEAUTY EXPERIENCE IN MIND
D’Lumin carries over the same attention to detail that has always been important to us at BMNL.
From the lash styles themselves to the tools, application experience and overall presentation, the goal is to make DIY beauty feel considered rather than complicated.
D’Lumin focuses on:
CUSTOMIZABLE LASH LOOKS
Create a lash map that suits your preferred style.
PRE-GLUED APPLICATION
New refill trays arrive pre-glued for their first application.
MULTIPLE STYLES
Choose from softer Hybrid definition or fuller Mega Volume.
HANDMADE PBT CLUSTERS
Synthetic Korean PBT lash clusters with a fine base.
AT-HOME CONVENIENCE
Create your lash look when it suits your schedule.
REFILL OPTIONS
Replenish your favourite lash style without purchasing another complete Starter Kit.
A NEW WAY TO THINK ABOUT BEAUTY AT HOME
PROFESSIONAL WHEN YOU WANT IT. DIY WHEN YOU WANT IT.
Beauty is personal.
Some days you want someone else to take care of everything.
Other days, you want to put on your favourite music, take your time and do it yourself.
We think there's room for both.
That's why BMNL Beauty and D’Lumin exist alongside each other.
BMNL Beauty is your professional mobile beauty experience.
D’Lumin is your at-home DIY lash experience.
Together, they give you more ways to make beauty work around your life.
DISCOVER D’LUMIN
YOUR NEW AT-HOME LASH ROUTINE
If you're curious about DIY lashes, start with the D’Lumin DIY Lash Starter Kit.
If you're already part of the D’Lumin routine, explore the D’Lumin Lash Refills and replenish your favourite style.
And if you'd rather have a professional create your lashes for you, explore BMNL's mobile lash extension services.
However you choose to wear your lashes, the idea is the same:
Beauty should fit your life.
D’Lumin is the sister brand of BMNL Beauty, created to give you another way to experience beautiful lashes, right at home.
Your lashes. Your time. Your way.